Cartonboard is not only one of the most sustainable packaging materials, it is also one of the best in communicating brand values.

There is potentially bad news on the horizon as the UK Government has recently launched four consultation processes, two of which could seriously damage the UK Folding Carton Industry.

Consumers’ perceptions of packaging have changed dramatically over the last two years prompting Pro Carton, the European association of carton and cartonboard manufacturers, to undertake a huge Europe-wide survey to understand exactly what consumers felt and how this is affecting their behaviour.